Cultural Strategies

“The arts strategy developed by the Contemporary Art Society supported the granting of planning permission from the Councils and set out a twelve year-long public art programme that is helping to create a sense of place and community in this new part of Cambridge. The strategy is innovative – seeing artists as some of the first inhabitants of the site and using their activity to generate awareness of the development. Opportunities to engage new and existing communities are built into all aspects of the programme – across artists’ activity, education programmes and temporary and permanent public art commissions” – Roger Taylor, Director of Estate Strategy and Project Director, North West Cambridge Development

Our comprehensive strategies embed art and culture at the heart of urban regeneration and property developments.

Arts-led regeneration enlivens and humanises public space and creates meaningful places that encourage people to visit and revisit – developing a distinctive identity and an authentic sense of place. Increasingly, this is what local authorities, planners and developers are looking for – art with integrity that goes beyond the initial visual impact.

We combine our public art expertise with sophisticated research and analysis to develop comprehensive cultural strategies for a range of settings – including masterplanning, major developments, health, education and commercial sectors. Our extensive relationships with architects, developers, designers and local authorities ensure that our strategies achieve planning and regeneration aims and create sustainable and stimulating environments for local communities.