Grosvenor Estate

The Details

In 2016, *Consultancy, together with Vivienne Reiss, was appointed by Grosvenor to develop a new Culture and Animation Strategy for Mayfair and Belgravia.

The Strategy aligns to the principles of Grosvenor’s 20 year London Estate Vision, promoting active neighbourhoods, integrated districts, connected communities, enterprising places and architectural excellence.

The Strategy sees the London Estate as a platform for culture in its widest sense, establishing a framework for capturing and promoting both existing and new cultural activity. Its aims are to further position Mayfair and Belgravia as a place where culture is generated, where the cultural offer is distinctive and responsive to the character of place and the heritage of the area, and engages both existing and future audiences.